Packaging has a far broader purpose than simply protecting a product. It’s a crucial marketing tool that helps with branding, highlights the product’s greatest qualities, and gives customers an unforgettable experience. It’s a method to take your product – and your business – to the next level.
Whether a customer buys a product online or in a store, the packaging is the first thing they see, and it may make a lasting impression. As they say, “you only get one chance to make a first impression.”
With an explosion of individuals showcasing ‘unboxing’ experiences across social media in recent years, the role of packaging has grown more significant. This growing trend demonstrates that brand packaging can be a very effective marketing strategy and a way to tell the story of your brand. Unpacking generates excitement among customers, and it has the ability to expose your brand to a large number of people if your customers record their unboxing experience and share it with their social media followers. It’s a tactic that both retailers and customers are becoming more interested in.
Even if you know what’s inside, opening a gift is still an experience. Customers will remember a memorable unboxing experience since it provides them something they didn’t expect and, in certain situations, makes them feel like they got even more value from your products.
Packaging is frequently disregarded, and many business owners are unaware of its importance. Many companies choose the cheapest and quickest option because they don’t believe you can build something wonderful while still making it worthwhile to send the product out. Well, we are here to tell you that is not true!
Customers want for a sense of belonging. They want to be treated as individuals and interacted with in a thoughtful, personal manner. Every interaction a brand has with a customer is an opportunity to create meaning, connect on a deeper level, and develop a meaningful relationship. Here at Topic Print we can provide you with exactly that!
It’s time for businesses to recover the lost art of handwriting greeting cards. It is not unnoticed when someone takes the time to write to them. It demonstrates that you value that person. Receiving a card is an emotional experience. Businesses can address the demands of customers in a way that competitors can’t.
If you would like help with branding and packaging solutions for your business get in touch today.